very moisturising bodycare
Tummy Rub Butter
Tummy Rub Oil
Pregnancy Essentials Kit
Bust & Neck Firmer
The 9 Month Starter Kit
nice to have
C-sections & repair
get your body back
gifts for mamas
We believe in giving you Fit Skin For Life... smooth, firm, strong skin; glowing with health and happiness. Fit skin is your skin on its absolute best behavior, every single day. Fit skin can cope with every challenge life throws at you.
Prompted by our own skin needs, we created targeted solutions for women's life stages ranging from pregnancy and weight-loss to coping with the first signs of gravity and menopause. Our goal is to feel great in our birthday suits – from top to toe - no matter what the birthday.
With 20+ years beauty experience each and 9 children between us, we can safely say whatever your skin need is, we have probably experienced it ourselves and you can rest assured we have created the best formulation possible to help you. We often say we are the most selfish skincare brand in the world ... we make our skincare for us, and insist on using the very best quality ingredients in the maximum percentages to ensure that every product really really works.
So if you are looking for the perfect skincare give you fit skin to tackle cellulite or excess wobble, dry or saggy skin that is showing signs of gravity, or help with the whole 9 month stretch of pregnancy and new mamahood, you are in the right place!
MAXIMUM INTENSITY + NO NASTIESWe are so proud of the quality of our formulas. We spend a HUGE amount on the actual ingredients in every single product. We use facial quality actives for every single inch of you, from top to toe, and we include those actives at their HIGHEST recommended levels. Because we know that our products are our advertisements – and if you love them you will spread that love. For us, it is the strongest way to grow.
And just as we are so passionate about what we put IN our formulas, we are equally careful about what we leave OUT. Our NO NASTIES policy is your surety that our skincare will never have petrolatum, parabens, SLS, xenoestrogens, pthlalates, synthetic fragrances, artificial colourants. If is a nasty, it is a no-no.
People are always trying to put you in some kind of category – are you a 'natural' brand, are you 'science-based', are you 'organic'. We are none and yet we are all of these. We use organic ingredients when possible. We use the best of science and of nature. We like to consider our skincare 'CLEAN'. We only use the best of everything but we do not compromise on the efficacy of the formula.
Our driving force is to create the very BEST in every skincare category – the best cellulite cream possible, the best body shaper, the best moisturiser, the best tummy rub, the best cleanser. We win lots of awards but most importantly, women worldwide write to us daily to say that finally they have found a range that actually works. That makes them feel good. That they then recommend to their friends. And that is how we have grown in 8 years from a tiny pipsqueak of an idea into a fully fledged skincare brand in 14 countries. One of our early goals was to become the most recommended skincare brand in the world – lofty, we know – but the older we get , the more excited we are that we can achieve this dream. And that is totally down to you. So ,Thank You, Mama Mio fans. It is soooo appreciated
Our mission is simple.
OUR CORE VALUESWe also decided to write down HOW we wanted to run our business. And it ended up being a list of actually how we want to be as people ourselves, how we want our kids to grow up, the team we want to work with ... it has become the list that we measure everything by. This was a GOOD discipline! We want to be:
I hope this shows that we run Mama Mio in a very different way, a Mama Mio way. We are not simply focused on the bottom line. Success and achievement are measured differently. It is measured first and foremost on what we have done to help women feel more confident; not on how many products we have sold. It is a different kind of accounting but we believe it may catch on! Our belief is that this is a new way to build a business, where we think about women first and profit second. It may not get us the superyacht in San Tropez, but when we receive the kind of testimonials and letters our Mama Mio fans send us, it is worth all the gold in the world. We are constantly amazed and impressed at how naturally supportive women are to each other - funny, warm, honest. - and love that women treat all of us at Mama Mio as women instead of a faceless brand.
We believe in constant positivity. Skincare was invented to make women feel good. Sometimes we question why so much skincare advertising actually has the reverse affect, making women feel bad about themselves. We don't agree with the extreme retouching trend and worry that we are losing sight of how great women can look - real women - at every age. A gorgeous Spanish beauty editor (in her fab fifties) told us a lovely thing. To her, the product name 'Love Your Life Lines' completely summed up Mama Mio's philosophy. Not 'Hate Your Life Lines' or 'Erase Your Life Lines' but love them because they are a sign of a life well lived - and how can that not be a beautiful thing?
What you say about Mama Mio...Whenever people ask us about our products, we just suggest they read some of the amazing testimonials that women have sent us. It is a constant joy for us all at Mama Mio to receive these emails and phone calls because we know how strongly anyone has to feel about a skincare product to actually bother to put fingers to keyboard. To write to us about Tummy Rub is one thing – such a lovely emotional time of a woman's life where you are quite simply making a little miracle (a baby!). But to feel equally emotional and passionate about our cellulite cream, Shrink To Fit, or our bust firmer, Boob Tube, is doubly great (because no-one really loves their cellulite quite like they love their babies!). Of course, you don't have to be a mama to love Mama Mio. We've heard so many times: I don't have kids but I still love your stuff! Well, that makes us happy. Mama Mio is for anyone who wants to feel great in her skin. Our Mama Mio fans write funny stories, poignant stories, poems, or just little notes to say 'thank you'. This feedback is our driving force; keeping us on the path of pursing utmost integrity and product quality and constantly renewing our commitment to never let our Mama Mio fans down. There are too many favourites to mention, so here is just a couple to show you why they mean so much to us:
'I have been a great user of your products for many years as it is a brand I have come to know and trust. I always find your products to be of upmost quality and to date, not once have ever let me down! They are the only products which actually do what they say on the packet. I wanted to write just to really say a big thank you! I find your products invaluable to my everyday routine and can honestly say I couldn't live without them. Compared to other similar brands, yours is by far the best and I never hesitate to highly recommend to all my friends and family. So, a big well done and a huge thank you! Your brand has never let me down and I am a very satisfied customer. Please feel free to use this email as and how you wish'. Kindest regards Katherine Ashdown, London
Our amazing cancer support charity partnerWe are very proud to partner with Look Good... Feel Better ®, the international cancer support charity. We think they are incredible. They go into cancer hospitals worldwide and help women who have been undergoing cancer treatments. These women are feeling pretty dreadful. They may have lost their hair, they have definitely lost their confidence. LGFB go in with a team of beauty experts to help restore women's confidence; show them how to wear a wig maybe, how to use makeup and skincare to literally put on a brave face. They do an amazing job. And their name says it all – Look Good... Feel Better ®.
We donate a percentage of our sales throughout the year, focusing on certain products like Boob Tube for Breast Cancer Awareness Month, Shrink To Fit throughout the spring and summer, OMG Kit for Christmas, Bootcamp for New Year resolutions, High Protein Face Care for Spring; creating unique and fun marketing initiatives around them. Have a little look at Belle and The Buttons to see the kind of things we are doing together – helping raise money and awareness for them but in a typically Mama Mio way.
Way back in the early nineties, Sian and Kathy ran a small brand creation design agency called Miller Sutherland, specialising in beauty. That is how we met Tanya who was then working with a great aromatherapist. thus creating a team to develop a wonderful range of products giving us our first experience in the world of skincare retail. Fast forward 3 years and the three of us started to work together using our combined skills to create bespoke beauty ranges for brands and retailers. One of the perks of working in the beauty industry for so long and in so many different areas, is that we have built up a little black book of the very best biochemists, aromatherapists and skincare experts in the business. So when one of us had our first major skincare need (now called Charlie) we knew exactly what to do. Sian's pregnancy was the catalyst for our very first Mama Mio product, Tummy Rub.
Over the next twelve years, and seven children later, we continued to selfishly formulate the products we needed to guide us through the minefields of skincare concerns. In 2005 we decided to share our personal favourites with the world, and Mama MIo was born. This was the point when we met Jill, our fantastic fourth partner who heads the charge in the US. Since then, it has been a crazy and really amazing ride; setting up Mama Mio, raising the finance, building the team how we wanted to, making sure we were able to stick to our principles, maintaining a stringent safety and ingredient policy, challenging ourselves to grow and develop and most importantly to make work fun. Because why shouldn't work be fun – at least most of the time because life is short (actually life is long not short so you need to fill it with a lot of great things!) .
Now you may be thinking of Mama Mio as skincare that specialises in helping you through pregnancy. And that is definitely where we started – both in terms of our own needs and our original product range. But just as we have moved on in our own personal life-journeys and our own skincare needs, so has Mama Mio. We talk about FIT SKIN all the time now because we have realised that this is truly the goal for all women. Fit Skin is smooth, firm, glowing with health and happiness. It is different for every woman. It is your skin behaving at its best, every day. We are keen on exercise here at MMHQ, we love the whole concept of fit on the inside, fit on the outside. We strive for skin that literally 'fits' us, like it used to, snug as a glove.
The great thing is that those early days have given us huge experience in creating products that are SAFE, whilst being extremely effective in giving you strong, elastic, healthy, well-toned, FIT skin. Knowing how to help skin cope with a 40 inch stretch in 40 weeks is invaluable when working on formulations for anti-aging, cellulite, crepeyness or just dry skin!
We are probably the most selfish brand you will ever meet. We create products for ourselves; to solve the skincare issues WE want to overcome, using the very, very best ingredients at the highest potency to ensure that every product really works. And because our daily beauty rituals should be a pleasure, every Mama Mio product smells and feels fantastic. The way we see it, real beauty is about confidence – if you FEEL great, you will LOOK great.
We are working our way through all of the stages of our lives – young and carefree, pregnant-glowing and growing, new mamas reclaiming our bodies, and most currently we are trying out our new hat as… women of wisdom, working hard to feel good in a bikini, wondering if this is the menopause or not – who knows?! Our hope is whatever stage you are at, we have probably been there and will probably have a solution for you. Of course, you don't have to be a mama to love Mama Mio. Mama Mio is for everyone who wants to feel great in her skin.
Not sure if you know this, but two of us founders have hit the big 50 this year – joining the second half club. This has really motivated us to create our very latest addition to the Mama Mio line-up – face care.
From the minute we first launched Mama Mio (what feels like eons ago), we have received so many emails from our lovely Mama Mio fans saying “hey, love what you are doing for my boobs; but when you gonna sort my face out?'. But of course we didn't want to create any old 'me too' face care range. We wanted to go the extra mile and give you something that no-one else had. Check out our face care and you'll see what we came up with!
So to wrap up our story, seven years of relentlessly hard work later, Mama Mio is in over 3000 stores in 14 countries, 300 of the most toe-tingling 5 star spas and, best of all, we get glorious feedback from women all around the globe.
Ahhhh. It all sounds so smooth and easy in the turbo version. We hope you appreciate us sparing you the truly long version which is filled with stress, sleepless nights, tantrums and growing pains (and just to be clear – this was just the grown-ups – especially the bankers - the kids were much better behaved!).
Seriously though, Mama Mio has been an amazing experience for all of us who work here – from our gang in the UK to Florida to California– giving everyone on our team the power and the passion to push themselves and learn that they can grow and grow in their roles at work and at home. It has been a crazy ride since deciding we were going to launch Mama Mio to arriving here 7+ years later. We talk all about giving confidence but looking back, realise that actually we too have become more confident in ourselves as women in so many ways as a result of our experiences of creating Mama Mio. And we have YOU to thank for that. So, thank you!
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