Baby Loss Awareness Week: Where You Can Find Support

Baby loss awareness week

Taking place from the 9th-15th October, Baby Loss Awareness Week helps to raise awareness of pregnancy and baby loss in the UK. Throughout the week, bereaved parents, their families and friends unite with others across the globe to commemorate and celebrate the lives of babies who died during pregnancy, during or after birth and in infancy.

We know that losing a child is a painful experience for both the parents, families and friends involved and this is why Baby Loss Awareness week is so important. If you or someone you love has been affected by the loss of a pregnancy or baby, support is available. Please contact or point them in the direction of one of the following charities who will be able to provide professional guidance and support. 

What Is Baby Loss Awareness Week?

Taking place from the 9th-15th October every year, Baby Loss Awareness Week raises awareness of pregnancy and baby loss around the UK. It is an amazing opportunity to bring together a community, giving anyone affected by pregnancy and baby loss a safe, supportive and welcome space for them to share their own personal experiences, helping them to feel less alone.

Families remember their babies in individual ways that are most suited to them. Whether that’s special services organised by hospitals, support organisations, events organised by their faith communities or others will remember their child alone in their own personal and unique way. They want people to know that there’s no wrong or right way to remember a child and that this can change as the years pass too.

This year, the theme is wellbeing. With health workers being under an intense amount of pressure throughout the pandemic, in order for them to help look after bereaved families with kindness and empathy it is important that they too feel supported themselves.

Support is available from

1. Baby Loss Alliance

Led by Sands, the Baby Loss Alliance is a collaboration of over 100 individual charities, working together to help break the taboo around child loss and drive improvements in policies around bereavement care and support for anyone who has been affected by the loss of a baby.

Throughout Baby Loss Awareness Week, they will also hosting a series of live panels, with each day exploring a different topic including looking after yourself, your siblings, partners and your community (including the workplace).

Follow the hashtag #BLAW2021 and keep up to date with their latest news here.

2. Sands

Sands is the leading stillbirth and neonatal death charity and aims to reduce the number of babies dying, whilst supporting anyone affected by the death of a baby before, during or after birth.

They work in partnership with health care professions and offer a range of training programmes and bereavement care resources to help ensure that each bereaved parent and their family receives the absolute best possible support and care.

Sands provides bereavement support services both nationally and locally through a network of an estimated 100 regional support groups based around the UK.

3. The Lullaby Trust

The Lullaby Trust helps provide specialist support for bereaved families and helps to raise awareness of Sudden Infant Death Syndrome (SIDS), promoting expert advice on safer baby sleep. They work with the NHS and run a national service for bereaved parents, supporting families before and after the birth of the newborn baby.

  • Information line for parents and professionals: 0808 802 6869
  • Dedicated line for bereaved families: 0808 802 6868
  • Email:

4. Bliss

Bliss is there to give every baby born premature or unwell in the UK the absolute best chance of survival and quality of life. They help support parents to be involved in their baby’s hospital care through providing them with the correct information, emotional support and training healthcare professionals. They also campaign for changes in policy, practice and funding life-changing neonatal research.

  • Helpline: 0808 801 0322
  • Email:

5. Tommy’s

Tommy’s is the UK’s first charity funding research into the causes of miscarriage, stillbirth and premature birth. They also provide information for parents-to-be to help them have a healthy pregnancy and baby. One in four women lose a baby during pregnancy and birth. Tommy’s believe that this is unacceptable, and they are dedicated to helping change these statistics.

  • Helpline: 0207 398 3400
  • Email:



Heleayner Davies

Heleayner Davies

Writer and expert

Heleayner is an Online Content Editor with over four years' experience in the beauty industry. She has a Bachelor of Arts degree in Beauty Promotion and has interned at a number of media publications including British Vogue, Elle and Stylist. She has a passion for all things skincare, fragrance and loves being in nature.