Everything you need to know about Black Friday

Year after year, Black Friday gets bigger and bigger, with more retailers than ever looking to get your custom. Whether you’re after a new maternity wardrobe, the perfect baby shower gift or just trying to get ahead on the Christmas shopping, we’ve put together a quick and easy guide for everything you need to know about Black Friday 2017.

What is Black Friday?

Black Friday is an annual sales event that first started over in America, always kicking off on the day after Thanksgiving. With a host of retailers revealing massive discounts and reductions on a range of products, it’s fast becoming a tradition this side of the pond too, with bargains to be found both in-store and online. In 2016, spending went up 15% from 2015 to £5.8 billion and this year is likely to rise further.

When is Black Friday?

Make a note in your calendar – Black Friday is on 24th November in 2017. Deals often appear online before they launch in-store, with some retailers putting out selected deals the entire week leading up to Friday so keep an eye out from the Monday on your favourite sites. Officially, the big savings will start at midnight, with high street retailers opening early to offer their wares.

How to shop… 

We’ve all seen the video clips of people fighting over giant TV’s in their local supermarket and the endless queues outside major shops, so if you can find what you want online it’ll save you a lot of hassle – especially with a baby on board!

Preparation is key either way: you need to know what you’re looking for to make sure you don’t buy unnecessarily. Sometimes discounts aren’t actually as good as they seem, so go in with an idea of what you want and how much you’re willing to pay.

The Mama of all Black Fridays!

Looking to try out some of Mama Mio’s newest treats? Or replenish your skincare favourites such as The Tummy Rub Butter or Tummy Rub Oil? We’ll let you in on a secret… Sign up now and you’ll be the first to shop our amazing Black Friday skincare deals across the entire range!




Writer and expert